STATEWIDE ‘STICKER SHOCK’ CAMPAIGN AIMS TO CURB UNDERAGE DRINKING THIS HOLIDAY SEASON
A youth-led initiative to change adult attitudes about selling and providing alcohol to minors launched on Black Friday, November 26th, at liquor stores across the state.
This public awareness campaign represents a continuing partnership between The Idaho Office of Drug Policy, the Idaho State Liquor Division, and 16 community prevention organizations to bring attention to the issue of underage drinking during the holiday season—when youth are more likely to get alcohol from adults they already know.
“We know that 43 percent of Idaho youth who drink underage usually obtain alcohol by someone giving it to them, including through adults 21 and older who can purchase it legally,” said Marianne King, Director of the Idaho Office of Drug Policy.
Students from local community and school-based leadership groups are working with participating ISLD stores to spread “Sticker Shock” waves across Idaho. Their goal: reach adults who might be willing to buy alcohol for— or make alcohol available to— youth under 21.
According to Director King, “This important campaign encourages Idaho adults to join us in keeping Idaho kids alcohol-free not only during the holiday season but year-round.”
Student volunteers will place eye-catching stickers on the bags that customers use to carry their purchases from liquor stores. The “Providing alcohol to minors under 21 is against the law.” stickers stand out on the store bags and provide a strong reminder to “Keep Idaho youth alcohol-free.”
The Liquor Stores in Idaho appreciate our partnership with the ODP on the sticker shock campaign,” said Jeff Anderson, Director of the Idaho State Liquor Division. “Our job is to responsibly offer spirits to Idahoans. Unfortunately, some think it’s okay to provide alcohol to people under 21. It’s not. Underage drinking doesn’t start with a drink, it starts with an excuse by adults. The excuse goes something like this: ‘we all did it when we were young’. That excuse can land you in jail and worse, it can affect a young person’s life forever.
DINNER UGH… LETTING GO OF PERFECTION AND JUST GETTING ‘ER DONE
In one of my favorite books, Love in the Time of Cholera, the main character pushes his plate away and says incredulously: “This meal has been prepared without love.” It is true sometimes we miss the secret ingredient most needed when creating a meal. We can best prepare meals with love when we give ourselves a break from cooking perfection.
So I encourage you to find ways to make cooking fun, whether creating a pizza kit to have your kids deliver dinner to you all by their little selves or simply learning how to build momentum by allowing yourself to make flawed meals your family will enjoy creating. We put a lot of pressure on ourselves to give our family healthy and delicious meals each night. And, most meals cooked at home are more nutritious than any you buy in a restaurant. I have cooked for a living where all the finest ingredients go into making something special. The freshest organic products, hard to find and difficult to cultivate items, were prized. There is no doubt that high-quality items are essential. But let me put it to you straight–just getting dinner on the table is a victory.
So make it a game. Make it fun! Break it down into steps. And above all, let go of the idea that meals need to be perfect. Following a recipe can be constraining. Recipes are like training wheels. When you’re learning, they are great. But sometimes, you have to let go of the handlebars to test your abilities.
Remember, you have your senses for a reason. You have your eyes to see if the ingredients are visually pleasing. You have your mouth to taste as you cook. And what’s more, you have your children’s able hands to help.
The astonishing thing about cooking is how many separate tasks a cook needs to perform before getting their result, the ta-da on a plate. There is planning, shopping, prepping, and then cleaning up at the end.
Tricks for Fun and Success in the Kitchen
Use your senses. It is best if you don’t have any distractions—like the TV, phone, or computer– besides your kids and the food. That way, you can focus on your end goal.
- Layer flavor. Add flavor throughout the cooking process. For example, salt the water if you are cooking pasta. Every chance you have to add flavor, do it.
- Serve hot items hot and cold items cold. Lukewarm is precisely that.
- Clean as you go. This is obvious, but it helps to keep you organized.
- Shop one day, cook on another. Realistically you can’t stop after work and put together a meal without undue suffering. Shopping is a job on its own. Stock your kitchen with staples that are there for you when you need them. Buy your fresh produce and meat weekly.
- Eat a mix of foods, you’ll get a better mix of nutrients.
- Play CHOPPED. One of my favorite programs is Chopped. On Chopped, contestants have a limited amount of time and limited ingredients. Hey, just like real life. Suppose you have mozzarella cheese, spaghetti, chicken stock, basil, and corn. You could make pasta or a frittata!
- Be prepared for failure or exhaustion. It is always handy to have a backup plan, so you don’t fall into the instant gratification trap or unhealthy snacking. Have a box of macaroni on hand, a bag of frozen peas, and a frozen pizza. Planning will save you from the fast-food panic.
- Make a Pizza Kit. I love that pizza is a canvas waiting for a painter, a saucy painter, that is. It is hard to teach kids to cook because it isn’t one of the most straightforward tasks, even for those who have made dinners for decades. So I recommend this DIY pizza kit to let your kids engage in cooking and hopefully learn to love it!
What is a Pizza Kit?
A pizza kit is a pizza round, sauce, mozzarella cheese, and topping of your choice. Set your kids up with an uncooked pizza round, let them paint away, and add the toppings they select. I always found my daughter was more willing to eat food she made, even if it wasn’t something she would usually like.
Dinner may not be perfect in the end, but your family will go to bed with vitamin L in their bellies. They will remember that when you cooked, and they helped, the food was made with love.
Community Youth in Action (CYA) Idaho Falls embarked on an 11-day service trip from July 22- August 1, 2021. Some often ask why travel with all those teens and spend the time and money to do a trip like that when you can serve at home. We tell them if you could experience the growth and changes in the youth that we see, you would do the same. One participant whose family has had it tough with substance abuse issues expressed how he wants to live a better life than his family and wants to be able to travel, be successful, and be somebody, and that CYA is helping him to get to that point. There is something about building a lasting memory on a trip that cannot be duplicated at home, besides service is something we do together at home weekly so why not do it for others in their community and make a difference in the lives of people we do not know, all while gaining new lifelong memories and having a bunch of fun along the way.
In order to go on the trip, the teens started raising funds about 5 months prior by hosting a car wash, asking for sponsors, doing yard work and other paid tasks in the community, and some even paying out of their own pocket to fund the $600 each it would require to go. The team traveled in 3 RV’s and a shuttle vehicle with 21 teens, 5 children, and 9 adult chaperones on a 2,300-mile loop from Idaho Falls Idaho up interstate 15 to northern Idaho and then on to the Washington and Oregon Coast to Eugene, and Ontario and back through southern Idaho. The group stayed in all sorts of facilities from a church, a high-class summer camp, RV parks, a military base, a YMCA, a High school hallway, and a couple of luxury Hotels. Some of the teens had never been out of Idaho or on any type of extended road trip and expressed excitement over experiencing a lot of new things like seeing the ocean, staying in a nice hotel, being in extremely rural areas with zero cell phone reception, eating in fancy restaurants and some backcountry not so fancy ones, visiting an aquarium, engaging in a high ropes course, playing in a theme park, rafting on a river, and working on positive conflict resolution skills with their peers. These are things some people may take for granted but many who were on the trip expressed gratitude for the opportunity. They were able to find joy in the journey while working together to help serve others and managing their own personal struggles all at the same time.
Some of the service projects they participated in include clearing debris from trails or people’s homes to help with fire danger, clearing unwanted prickly wild blackberry bushes, sorting donated items at a local charity, cleaning and cleaning the outdoor space for children at women’s shelter, helping build a community park, helping other nonprofits with their fundraisers, and doing a community assessment of the impact of marijuana legalization.
Although there were many exciting moments and memories created like a random ocean playtime on a beach that felt like having a private beach due to no one else being around, a rafting trip, a theme park, some cuts and bruises from service activities, and lots of great food, none of the days were quite as exciting as the 2nd day which participants described as a day much like a game of Jumanji or real-life story out of National Lampoons vacation where nothing seemed to go right. The day included some RV brake trouble, a baby having to go to a hospital from a respiratory illness, and an evacuation from the theme park due to a large lumber mill fire starting across the street. Despite all the excitement of the week, normal daily drama, and eventfulness of the trip, nothing deterred the teens and adults from having a good time, laughing hard at themselves and their mistakes, growing stronger as individuals, experiencing self-reflection, and making the best of each day.
ODP wants to acknowledge, support, and celebrate parents, mentors, teachers, and coaches. You are the real change-makers. The work of a parent can feel endless, and 2020 drove home that point. Our fast-paced world exposes children to new hazards that are hard to track. Technological advances move fast and open our kids to unknown risks through television marketing, social media, and even in local convenience stores. Change is inevitable, so we all need to stay informed and help minimize danger to our children by helping them navigate hard decisions and make healthy choices.
Tall Cop Says Stop
Last month the ODP staff attended the Northwest Alcohol and Substance Abuse Conference (NWASA) and came back with information parents might find helpful. Some of the information was quite startling. Substances like Delta 8, kava, and kratom, located in convenience stores and online in the U.S., aren’t yet regulated and pose serious dangers. Officer J. Galloway, who coordinates conferences all over the United States for law enforcement and school districts, listed numerous examples of products sold in vape shops, truck stops, and convenience stores in his keynote presentation.
Most of us assume a substance is safe if you can buy it at the corner drug store. However, new substances can enter the U.S., bypass regulators, and head straight into our children’s hands and mouths. Find out more on Officer Galloway’s website: www.tallcopsaysstop.com
Project Filter reminded us that young people desire accurate information, not scare tactics. Kids don’t want lectures. They don’t like lessons about how they will turn into a horned toad if they vape. They want to know the actual health implications. And, it doesn’t take a rocket scientist to know that breathing in chemicals, many of which are found in car exhaust, isn’t healthy.
Project Filter is a prevention-based program available free to youths and adults who need help ending their addiction to vaping and smoking tobacco.
If you or your child needs help ending an addiction to vaping or smoking, Project Filter is entirely confidential, and they provide free cessation assistance. To Find out more, go to www.projectfilter.org
Last year, most kids spent more time buried in screens, making them vulnerable to even more marketing to people who make their money by the click.
Our children are receiving messaging so customized it goes straight to what motivates them. I was shocked to learn in a lecture by Boise County Sheriff’s Office Deputy David Gomez about the hazards of social media. If you want to educate yourself about what your children face online, I recommend following Officer Gomez’s Facebook page.
Just because your kids have not left their room does not mean they are safe.
Karen Wiliams says, “Breath”
Williams is an educator and social worker, gifted at explaining the neuroscience of our children’s growing brains in simple terms. She says that a young person’s brain continues to develop well into their twenties. So that doughy-eyed look they give you is not an act. Williams suggested teaching youths how to manage stress and offered helpful tools to deal with stress without using drugs or alcohol. Karen’s talk focused on the differences between the adolescent brain and how acknowledgment is critical when working with teens.
Unmitigated stress on our children impacts their ability to cope. We can help our youth navigate the obstacles of life with simple tools like deep breathing.
Breathing comes naturally to us, but we seldom think about the importance a deep belly breath can have on our mental health. Karen Williams spoke to the NWASA Conference about the need to teach our kids to breathe deep, take a breath and activate our parasympathetic nervous system.
Resources for families:
- Talk, They Hear You – Substance Abuse Mental Health Services Administration
A well-articulated personal letter, email, postcard, or phone call are some of the most effective ways to communicate with elected officials. They want to know how their constituents feel about issues, especially when those issues involve decisions around potential legislation.
Whether you want to contact your legislator(s) via letter, email, phone call, or postcard – the ODP toolkit will help you identify your legislators, find their contact information, and give you tips to make the process simple and effective. Download it for free – Toolkit: How to Contact Your Legislators
Toolkit: How to Write a Letter to Your Elected Officials
Letters, emails, and postcards are an extremely effective way of communicating with your elected officials. Are you interested in sending a postcard to your representatives? Download and print these postcards for free (we recommend using cardstock or other paper sturdier than regular printer paper).
During the Idaho Family Dinner Night 2020 campaign, ODP and our prevention partners distributed over 15,000 Idaho Family Dinner Recipe Guides to families across the state.
Due to COVID-19, distributing the Recipe Guides was a bit more challenging this year. To get the Guides to Idaho families, ODP and our prevention partners utilized a number of distribution channels.
- Over 2,000 Recipe Guides were distributed through the Idaho Foodbank Backpack Program
- Over 5,000 Recipe Guides were handed our by ODP staff and prevention partners while volunteering to help distribute food at Farmers to Families Food Box Program events, part of the Coronavirus Food Assistance Program
- Nearly 4,000 Recipe Guides were distributed to families at over 80 Head Start and Early Head Start Centers across the State
- All remaining Guides were distributed throughout communities by prevention partners, local organizations, and coalitions.
ODP is incredibly grateful for the Idaho Foodbank and all of our partners that disseminated the Recipe Guides across the state and helped us encourage parents and families to share a meal and connect with each other about things that matter. Check out photos of families celebrating Idaho Family Dinner Night below!